Majority of the people are of the opinion that Google Panda update has increased the worries of web administrator, but the reality is Google has updated its standards and if, you are not able to live upto its expectations your domain is likely to be penalized.
Matt Cuts of the Google has clearly unveiled the fact that a bad apple can spoil your basket. So, the neat trick is to remove all bad apples (pages) from your basket (website). Once done, now, the next question arises how to adapt, thrive and crush the Google Penquin update. Here are some tips that can prove advantageous; if used in right spirit.
Use Long Semantic Indexing while choosing keywords- LSI Keywords can improve the ranking of your website. For instance, if the main keyword that you would rank is, jewellery. LSI keywords for the same will be exquisite jewellery, jewellery designing, learn the art, designing sketches, etc. The trick is to see how the people on social networking sites would share their links on the page, and you will get a fair idea.
How to do it
The idea is to use main keywords for 10 percent or 20 percent of your time and mix them with natural looking keywords while, creating a powerful profile page.
If, you use this method, Google will surely shower some blessings upon you.
Authorship Markup- Authorship Markship is a new transition that Google is shifting towards. But, before jumpstarting further let’s understand what authorship markup is all about. Basically, you add a special tag rel= author in your web page that signifies that you are the author of the content.
How to do it
The easiest way to set authorship markup page is to login into your Google+ account and add your blog into contributor’s section. Most of the people add an author byline at the bottom of the post. The greatest perk of adding a Google plus page is providing evidence to the Google that you are creating your own articles and it also helps other people from stealing your content.
If, you are using WordPress then there may be also a plugin that can help you to simplify the complex process. Author Sure is a plugin that will assist your entire markup process.
Backlink variation is of utmost importance. So, instead of hammering into one resource, use 20 resources.
How to do it
The idea is to obtain backlinks from various websites. You can get 100 backlinks from various directories, so instead of sticking to it, use various resources like blogs, guest posting, bookmarking, blog commenting, social media, pin interest, etc.
Top Backlinking Method to thrive in The Google Penquin Update
- Directory Submission-It is one of the prominent ways to build high quality backlinks. You can write an article and submit in free or paid directories. Most people stick to free directories, and enjoy established links.
- Horizontal Guest Blogging- Well, it’s a conventional way to drive traffic to your website, but it is an effective way. Horizontal guest blogging means writing an article on topic of product that is published on website. For instance, if you want to promote technology product, you should not be limited to technology site, rather explore health blogs or pet blogs.
If, you are creative enough, there are hundreds of website where you can publish your guest posts.
- Blog Commenting-Blasting blog comments for one particular blog is not a good idea. Rather, choose a blog that is relevant with an interesting topic to comment on. A smart tip is don’t use your anchor text while, commenting on high PR blogs, rather stick to first name. This increases your chances of the comment to get approved.
- Social Bookmarking-Social Bookmarking is pinning your page of interest. You should bookmark every post that you write for your blog at least to top 10 social bookmarking sites.
- Pinterest-Pininterest is the icon that is in rage. With pininterest you can easily get high quality backlinks to your sites. All you need to do is to add compelling pictures to each post and pin it. Google is madly in love with Pininterest, so start taking benefit from it.
- Press Releases-Press Releases are very powerful way to get established quality backlink. Moreover, you can write a compelling press release and submit it for free to gain exclusive advantage.
The prweb.com is stack of information from there you can learn how to write press releases and how to add link at the bottom of the press release.
- Submit link to video site – Another great way is to submit link to video site like You tube, especially when it is owned by Google. However, there are host of video sites where you can upload nice videos and get some quality backlinks.
- Scribd rules- Scribd is a document sharing website where you need to typically submit pdf or powerpoint that includes backlin in them.
Be social- Google has raised a new slogan be social and act smart. Undoubtedly, the relevance of irrelevant backlinks has gone down, and the eminence of social networking site has gone up.
How to do it
Basically, you have to make your presence felt on social networking sites like Facebook, Twitter, Google plus or anywhere else that includes community. You can add a post, retweet the link or plus a blog post. The wordpress plugin named as Slick Social Share Buttons, makes your daunting task into a easy task.
Onsite optimization techniques- on site optimization techniques are life blood of the website. There are host of tricks to have high quality on site optimization techniques. The first and foremost thing is to check whether you have broken links or not. Basically, a good link pyramid will be represented- home page linking to your first level pages and first level pages to the second level.
How to do it
Use H1,H2, and H3 for your post, use bold, italic and underline where required. Also, use relevant pictures and videos. Don’t forget about content. Write 700+ words solid articles without any fluff. It is important that your article should cover the topic in a credible and useful way. Writing shallow articles won’t serve the purpose.
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